5 Things I learned from NOT niching my business

To Niche or not to niche? This is perhaps one of the most frequently asked questions I get when talking to new or emerging entrepreneurs. Most entrepreneurs want to cast a wide net and reach as many people as possible, especially when starting out, because they fear limiting themselves to just one group will be […]

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  • August 8, 2017

I Love Using the “C” Word

Yes you read the subject line right. I LOVE using the “C” word. In fact, I drop it as many times as possible throughout the day….. and sometimes I even use it around my kids! Wait- what C word were you thinking about? Let’s get kosher here. I’m talking about a particular C word, well […]

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  • July 30, 2017