IDENTIFY THE LEAKS IN YOUR BUSINESS
Firstly, every business has leaks in it. You need to start by identifying what are the leaks in your business. This is the first thing I do when I work with my private one-on-one clients.
You need to start off by looking at the different parts of your business and see what’s still working and what isn’t for your business. To help you with this, I’ve complied questions I use with my clients and my business.
- What are all the things in my business that are producing results for me?
- What are the things that are generating the most revenue?
- What are the things that aren’t generating the most revenue?
- What are the things that you the business owner/CEO are spending too much time on?
- What are things you can outsource in your business that are taking up too much of your time?
- Where are you spending your time in your business?
Check to see where are you spending time but aren’t producing revenue or results in return.
Get into the detail.
What are you doing on the daily, weekly, monthly, and quarterly?
Cut out any tasks that aren’t getting you results and focus on the ones that are getting you closer to your goals.
You will know exactly what activities and tasks need to be done and if they need to be done by you. This brings us to our next point.
LEVEL UP THE TEAM
I don’t have a huge team, but I do have a couple of contractors whose work I love. I work with them on a consistent basis to keep my business going.
When I decided to level up my team, I decided to promote my VA from the current work she was doing to more advanced work that complements her strengths and skills set. These tasks were things I was doing in my business.
This freed up my time from the administrative tasks that were taking up much of my time.
I then hired another VA to contribute that took over the tasks the other tasks.
The point is to hire someone that can do the task for you better than you can and quicker than you can so that you can work in your genius zone or bringing in the sales into your business.
Things like more sales conversations, delivering your offer to your clients, focusing on marketing and sales, and so on.
To finance this and to scale further, pricing changes were needed, which brings us to the next point.
INCREASE YOUR PRICES
In addition to building a team, you will need to look at your prices. A big factor for my increased revenue is increasing my prices for the one-on-one coaching.
After having clients go through my one-on-one and wanting to introduce a new group program, Signature Offers that Sell, this was the right step for my business.
To add to the new group program, I also introduced a membership site group offer that filled a need for my audience.
This changed was a strategic one. I had capped my time for one-on-one and wanted to scale my time more efficiently. I knew I wanted to move my business towards a goal of leveraging my time better while still delivering value to my clients.
Then I moved into my marketing strategies.
SHIFT YOUR MARKETING STRATEGIES
Next, my marketing strategies needed upgrades. I was heavily reliant on organic marketing and a little bit of paid marketing methods. At that point, I had outgrown what organic marketing alone could do for me.
I decided to invest my time and money consistently into things like driving more traffic to my site and social platforms, using paid ads, and shifting my messaging to match what my audience needs from me.
This uncovered a gap I had in my marketing funnels.
REVAMP YOUR MARKETING FUNNELS
Lastly, I revamped my marketing funnels to include an evergreen offer. With a combination of organic and paid marketing efforts, my low-ticket offer was put into an evergreen marketing funnel.
This funnel helped me grow my audience, email list and generate passive income. It also helped convert some of the people that bought the offer into my higher-end programs.
It really boiled down to knowing my messaging, my marketing, understanding fundamentally what my people needed, and knowing how to really market and speak to my audience in a way that was relevant and valuable to them.
That one marketing funnel that I was able to really dial in on and really kind of streamline my messaging and all of the strategies that I was using to connect and to serve the people that have entered that funnel.
This generated thousands upon thousands of dollars for me in my business and it’s something that I constantly have operating in the background now.
These five key things moved my business from a stagnant income plateau around 5 to 7K months to generating thirty plus months consistently.
It’s important to know when to scale and when to pull back.
It took me from playing with one-on-one coaching only into a whole different hemisphere of creating more products creating more ways for my clients to work with me and creating more ways for my clients to connect with me, increasing my brand and increasing my influence in my market.
If you’re interested in working with me to break through your income plateaus and up level your marketing click here to schedule in a complimentary strategy call with me and let’s look at your business let’s figure out exactly where you are exactly where you want to go and create a clear roadmap to help you get there.