You and I are a lot alike: You’re a smart, ambitious go-getter who’s ready to take action. You care about building a business driven by your passions and your strengths.
But being an entrepreneur can feel overwhelming. Your awesome skills and quirks can feel lost in a crowded marketplace where a lot of people are doing something similar.
Maybe you’re just starting out, and you want to do it right from the beginning. You want to create something meaningful based on your values, right out of the gate.
Or maybe you’ve been at this entrepreneurship stuff for awhile. And you’ve had success, but you know it’s time to stand out and reach the next level.
Whatever the case may be, the key to building a sustainable business that brings you joy, satisfaction and yes moolah is honing in on your CORE and putting authenticity FIRST.
That is it my friend.
Cause here is the thing, BEFORE we can even begin to (warning buzz words ahead):
(All of which BTW we can & will totally do together)
We have to FIRST get YOU in alignment & connected with your, WHY, your WHO, your WHAT & your How!
“Safia helped me navigate through all the factors I was considering and did a brilliant job at bringing me back to what was most important and aligned with my core values. She was phenomenal at asking the right questions that lead to my clarity and insight on things beyond my normal vision.”
Now, Why me?
I began creating meaningful relationships early. Entrepreneurship runs in my blood.
I grew up watching my dad run our family business and loved helping out, greeting customers, and even making a few sales here and there. After relocating to California at the age of 12, my father opened a computer repair shop where I hung out after school, learning the industry, products, assisting clients, and helping out with sales.
When I was eighteen, my dad handed me the keys to the brand new, second location— entrusting it to me.
Talk about a crash course in running a business!
I was barely out of high school, and while most of my friends were out partying, I was openingand closing the shop. Every. Single. Day. I was managing staff, making sales, and building long-lasting connections with customers (all while earning my Bachelor’s Degree).
I learned the trends of the market, discovered how to nurture relationships, and figured out exactly what it took to create growth and progress in a business.
I served people of all calibers — from CEOs & wealthy business owners, to your everyday hard-working moms & dads.
They all knew the importance of investing in their needs and every walk-in walked out a loyal, repeat customer because How could a teenager take a business from brand new to booming in just three years? A lot of hard work & dedication (this business was my baby!) and a single-minded focus on relationships.
It was my mission to ensure my clients felt heard, understood and supported — and that made all the difference.
It was never about putting them in a box, or giving them cookie cutter answers- no, each and everyone had unique needs that required unique solutions- I made it my mission to meet them where they were at and created lasting connections.
“Safia is there with me every step of the way, championing me to get my business in order for a truly successful year. Her expertise, insight, greater vision for me and my business, and built-in accountability are the very things I’ve been needing.”
Above all, I wanted to make a real difference in people’s lives. I wanted to help them connect deeply with themselves and others so they could change the world.
This led me on the mind-blowing, life altering, perspective shifting, never-looking-at-the-world-the-same journey of becoming a Certified Professional Leadership & Business Coach.
I combined all of my formal education and hands on experience in business with all the awesomeness of coaching to now empower service-based entrepreneurs to build and grow their very own authentic brands that is deeply aligned and connected to their CORE.